Getting Rich - Growth http://richandco.com/blog Advanced Sales and Business Development Mon, 26 Oct 2009 14:04:19 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 How to Do Social Marketing in Heavily Regulated Industries http://richandco.com/blog/?p=116#utm_source=feed&utm_medium=feed&utm_campaign=feed http://richandco.com/blog/?p=116#comments Fri, 23 Oct 2009 02:00:35 +0000 Elmer Rich III http://richandco.com/blog/?p=116

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Good basic discussion from clickz.com – edited How to Do Social Marketing in Heavily Regulated Industries By Augustine Fou, ClickZ, Oct 22, 2009 Conventional wisdom would probably say that social marketing is impossible in industries like financial services, pharmaceutical, and healthcare due to heavy regulations and requirements for disclosure….At first glance, this single regulation could [...] No related posts.]]> http://richandco.com/blog/?feed=rss2&p=116 0 MIT – How Overconfidence Makes Sense and Works – For an Individual http://richandco.com/blog/?p=109#utm_source=feed&utm_medium=feed&utm_campaign=feed http://richandco.com/blog/?p=109#comments Sun, 18 Oct 2009 03:17:40 +0000 Elmer Rich III http://richandco.com/blog/?p=109

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The Evolution of Overconfidence – from MIT Tech magazine Thursday, September 24, 2009 If overconfidence leads to global disasters such as bank collapses and world wars, how could it have evolved? Researchers have an answer. What do the following high-profile disasters have in common: World War I, Vietnam, the war in Iraq, the collapse of the banking system, [...] No related posts.]]> http://richandco.com/blog/?feed=rss2&p=109 0 Latest New Business Advice from WSJ – The Same That We Deliver for Our Clients http://richandco.com/blog/?p=101#utm_source=feed&utm_medium=feed&utm_campaign=feed http://richandco.com/blog/?p=101#comments Sat, 17 Oct 2009 15:40:34 +0000 Elmer Rich III http://richandco.com/blog/?p=101

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This are the core services we directly deliver or coach our clients on. This approach also works with plan sponsors and HNW clients and referrals from their advisors. Our comments are in italics. Three Best Ways to Win a Corporate Client By RAYMUND FLANDEZ SMALL BUSINESS OCTOBER 8, 2009, 1:16 P.M. ET In this challenging economy, [...] No related posts.]]> http://richandco.com/blog/?feed=rss2&p=101 0 Plan Sponsors Increasingly Turn to Investment Consultants—Cerulli http://richandco.com/blog/?p=100#utm_source=feed&utm_medium=feed&utm_campaign=feed http://richandco.com/blog/?p=100#comments Sun, 04 Oct 2009 20:37:14 +0000 Elmer Rich III http://richandco.com/blog/?p=100

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Investment consultants have become the gatekeepers for asset managers hoping to distribute through a 401(k) platform, especially as plan sponsors demand best-of-breed managers and custom target-date funds, according to the third quarter issue of The Cerulli Edge-Retirement Edition. This trend toward investment consultants cannot be ignored, the report said, since they now control as 41% of [...] No related posts.]]> http://richandco.com/blog/?feed=rss2&p=100 0 Super-Wealthy Women Increasingly Taking Control of Wealth in Their Families http://richandco.com/blog/?p=99#utm_source=feed&utm_medium=feed&utm_campaign=feed http://richandco.com/blog/?p=99#comments Thu, 24 Sep 2009 20:36:27 +0000 Elmer Rich III http://richandco.com/blog/?p=99

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……with 88% playing a high-to-moderate role in management of family assets, according to a survey. The Wilmington Trust and Campden Research research found that just under half of the participants inherited their wealth, while the remaining half are almost evenly split between those who created their wealth and those whose husbands are the source [...] No related posts.]]> http://richandco.com/blog/?feed=rss2&p=99 0 Financial Advisors Let Us Abdicate Decions http://richandco.com/blog/?p=73#utm_source=feed&utm_medium=feed&utm_campaign=feed http://richandco.com/blog/?p=73#comments Wed, 23 Sep 2009 01:12:55 +0000 Elmer Rich III http://richandco.com/blog/?p=73

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“Results showed that brain regions consistent with decision-making were active in participants when making choices on their own; however, there occurred an offloading of the decision-making process in the presence of expert advice,” says Jan B. Engelmann, PhD, Emory research fellow in the Department of Psychiatry and Behavioral Sciences, and first author of the study. “The [...] No related posts.]]> http://richandco.com/blog/?feed=rss2&p=73 0 The Power of: Phones, Texting, Real-Time http://richandco.com/blog/?p=97#utm_source=feed&utm_medium=feed&utm_campaign=feed http://richandco.com/blog/?p=97#comments Wed, 23 Sep 2009 01:12:33 +0000 Elmer Rich III http://richandco.com/blog/?p=97

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Shedd lures contestants with text message Crain’s Chicago Business By Rita Chang Sept. 21, 2009 (Crain’s) — SMS may lack sizzle, but it can deliver the goods if provoking your audience to action is the goal, as Chicago’s Shedd Aquarium recently discovered from its summer test campaigns. To herd visitors to its [...] No related posts.]]> http://richandco.com/blog/?feed=rss2&p=97 0 A Social Business Strategy http://richandco.com/blog/?p=98#utm_source=feed&utm_medium=feed&utm_campaign=feed http://richandco.com/blog/?p=98#comments Wed, 23 Sep 2009 01:12:15 +0000 Elmer Rich III http://richandco.com/blog/?p=98

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Social Business: The New Black (shortened) By Dave Evans Marketers have made a big push into social media, but it is by and large (yes, with some great standouts) a push toward using the social Web as a channel — specifically, an awareness platform. Common applications include using Twitter to provide product and sale information (Dell), Facebook to [...] No related posts.]]> http://richandco.com/blog/?feed=rss2&p=98 0 Learning from Successful Chef on Social Media http://richandco.com/blog/?p=96#utm_source=feed&utm_medium=feed&utm_campaign=feed http://richandco.com/blog/?p=96#comments Wed, 09 Sep 2009 16:22:55 +0000 Elmer Rich III http://richandco.com/blog/?p=96

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He lays it out pretty simply and clearly. Remember that advisors serve the same clients that frequent celebrity chefs! “Rick Bayless has consistently been in the news in recent weeks. First, there was his winning Top Chef Masters and earning a $100,000 check to his Frontera Farmer Foundation. After two years of planning, today Bayless [...] No related posts.]]> http://richandco.com/blog/?feed=rss2&p=96 0 Twitter: Be the First to Capture a Presence on Your Client’s Phones http://richandco.com/blog/?p=94#utm_source=feed&utm_medium=feed&utm_campaign=feed http://richandco.com/blog/?p=94#comments Mon, 27 Jul 2009 19:08:31 +0000 Elmer Rich III http://richandco.com/blog/?p=94

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Twitter is the best tool for contacting and having brief text conversations with you clients and referral sources on their phones. It is best to have an experienced guide as you venture into Twitter and Social Media like Linked In and Facebook. Contact us for some expert and prudent advice. Contact [...] No related posts.]]> http://richandco.com/blog/?feed=rss2&p=94 0